As a small business owner without a website, you’ve been hearing “create a website” for so long that it’s now unbearable, and so you want to give it a go. Well, if you pull through, then congratulations are in order; your business just made a phantom leap. However, that is the “talk” part; the “do” is not as easy as it seems, even for those with a seemingly big budget as wrong or negative impression will do more damage than when you didn’t have a website.
Note, anyone can pull this off without any error, but ruling out the possibility of making one in the process will be an error. So, to get the best out of having a website, you need a plan, and it would be best if you had a web design consultant on board for this as it will make the process a lot easier, and you get to skip a lot of errors. However, if your budget provides you with the luxury of a few mistakes here and there, then let’s proceed to create the perfect web design plan for your small business.
The aim of creating or designing the website
It is as important as the reason behind us doing anything, and it answers the question to “why design a website?”. In this area, we will be looking at the services the website will offer. The intended use by the owner, for example, if it will be to pass information alone, like a blog, if it will be for transactions alone, if it will be a showroom for available inventory or a combination of all. You will also consider the audience for which it was designed; is it for a specific demographic or all visitors?. After answering all these questions, you move to the next stage.
What the site should have or be able to do
This stage is usually a visual manifestation of the aims in the initial step. Here, you design all the pages the site will need, and add the plugins the site will need to provide your users with the features you want the site to have. This stage also involves arranging the pages and other items in an organized manner that best describes your brand.
Work on the content, visuals, and SEO
Since you already have an aim, it serves as a guide for your content creation. Still, in all, you have to ensure that your content is original and befitting for the intended audience. Mainly because it is a significant determinant of the success of the website, so put in all your effort, do all the necessary research and get the perfect content that will keep your audience. After getting it right, you should also work on your SEO because it is the essential step that will make your content visible to your intended audience when they search. If your not sure how to use SEO you can look for videos online or hire a SEO coach to help you.
Testing, revisions, more testing, and launching
As the heading says, you have to test for many things, including responsiveness across different devices and the speed with which the pages open. You make your corrections if need be, and do more tests. When you are satisfied, then you can launch the website. If at any stage you got stuck and need help, or want to skip the whole process, we’ve got you covered. You can gain unlimited access to our web design consultant services at Ignite Website Marketing .
If you follow this blueprint for your website design you should be able to drive organic traffic to your website and make it easier for visitors to navigate your website. Having a website plan is important if you want to market your service or blog. It will make it easier for you to implement your website marketing strategy . If you’re confused on how to setup your website plan a website consultant or SEO coach can help instruct you on to create a marketing plan to make your website effective when visitors land on your website, and a SEO coach can reach you SEO strategies that will build organic traffic to you website. Once you develop your website plan it will put you at an advantage online.